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Become the only right choice for your ideal client in 5 weeks.

Tate Linden

"I've come across a ton of small businesses and freelancers that treat business development as a numbers game. They send the same dry pitch, or resume, or proposal to everybody.

While this can work, 99% of the stuff you send out and invest yourself in...fails.

If you do it right, branding changes the game. It positions you, your organization, as the only right choice for those who need what you offer.

So that the job or the client that you really want, when they see it, they can't help but say yes!"

A few of Tate's clients.

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It can be crushing when your ideal client passes on you because they can't identify why you're the right choice.

You already have many of the skills you need to succeed.

If consistently landing the right clients isn't one of them, you shouldn't be held back by it!

Let's change your future.

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"When I started my entrepreneurship consultancy, I knew a few things.


I knew I had I/O Psych skills, I knew the value I brought to the table, and I knew that my skills and knowledge were needed.

What I didn't know were things like sales, marketing, and branding.

Along the way, I have found mentors, coaches, and supports to help me improve the things I wasn't doing well.

Now, I'm getting tired of watching friends and colleagues miss out on promising opportunities because they can't brand themselves.


So, I did something about it.


I asked award-winning strategic branding expert, Tate Linden, if he'd tackle the problem with a hands-on 5-week training program just for us. He said yes!"

What Tate and Britni's past branding students are saying:

"[What] I found essential is finding my traits that'll make me stand out and different from anyone else in the marketplace."
Trenton Jones

There are only
12 seats available.

What is
Branding that Lands Clients?

A five-week immersion program to build your brand.

Taught by Tate Linden

award-winning strategic branding expert,

Organizational Integrity consultant.


Structured by Britni Eisenmann

I/O Psych consultant,

TapRoot Clinics founder.


The program includes:

1. Two 1:1 sessions with Tate Linden, the first at the beginning of the program and the second toward the end, to review your progress and get his advice on your next steps.


2. Five weekly live branding lessons and group coaching with Tate.

3. Weekly live Q+A time with Tate.

4. A dedicated Slack space for discussion and support between each live session.

5. Recordings of each live session, posted in the Slack space. Even if you have to miss live sessions, you won't be left behind!

6. Weekly office hours with Britni Eisenmann to help with concepts, assignments, and growth.

7. Post-program access to all of The Branding Experience sessions, discussion, and more, to refresh and review at your own pace.


8. Your digital completion token, signed by Tate.


9. The option to purchase an additional 1:1 coaching session from Tate.

When does it start?


The next live cohort of The Branding Experience begins Wednesday, August 17th.

This cohort will only be accepting 12 students.

You are an excellent fit for this program
if you are actively consulting or coaching,
either full-time job or as a side gig.

Professors, I/O psych professionals, HR professionals, therapists, corporate professionals, and teachers who do consulting or coaching are all welcome.

You are a good fit for this program if you aren't consulting yet want to start your own consulting or coaching business and know what niche or type of consulting you plan to do.

This program was built with professionals who are actively doing, or plan to do external consulting in mind, but will also benefit those who are doing or plan to be an internal consultant in an organization.

This program is not a best fit if you never expect to be a consultant or coach.

You are not quite ready for this program if you have no idea what type of consulting or coaching you might offer in the future.

Britni interviews Tate

Britni interviews Tate

Britni interviews Tate
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What will I learn in

Branding that Lands Clients?


Session 1: Intro to Strategic Branding

Wednesday, August 17th

90 minutes, beginning at 1p PST/4p EST


Session 2: Your Strategy- Positioning, Differentiation, Elevator Pitch

Wednesday, August 24th

60 minutes, beginning 1p PST/4p EST

Session 3: Verbal Branding- names, taglines, and more

Wednesday, August 31st

60 minutes, 1p PST/4p EST

Session 4: Visual Branding- Logos, Letterhead, Layouts

Wednesday, September 7th

60 minutes, 1p PST/4p EST

Session 5: Launching Your Brand

Wednesday, September 14th

60 minutes, 1p PST/4p EST


Token Day!

Wednesday, September 21st

After you claim your final coaching session with Tate to review your brand,

you will receive your signed digital token.


Tate's client wins

Tate's client wins

Tate's client wins
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